Chennai, 27th March 2019: Strong, resilient women come in many forms. Tamil Nadu is a powerhouse of talented, strong women who challenge the mindset of society every day. The state’s youngest GEC, COLORS Tamil in its one year journey has celebrated and showcased the willpower of women through gripping narration and strong female protagonists. Keeping in line with this motto, COLORS Tamil today announced the launch of two new striking shows – Thari and Malarthat is set to mirror the spirit of strong women from the state.
Offering viewers varied entertainment, the two new shows promise intriguing, never seen before story line. Capturing the struggles of handloom industry in Kanchipuram, Thari narrates the story of one girl’s journey towards revival of fading traditional weaving technique and Malar is a romantic-thriller that chronicles the emotions of a girl whose ominous past comes to haunt her as soon as she gets married. Narrated through the eyes of two strong female protagonists, the shows are set to premier on 1st April 2019, during its prime-timeslot 7:00 PM to 8:00 PM, from Monday to Friday only on COLORS Tamil.
Commenting on the new launch, Anup Chandrasekharan, Business Head – COLORS Tamil, said “We have kick-started 2019 with great enthusiasm and an exciting line up of content on the fiction and non-fiction front. When we began our journey in Tamil Nadu, we wanted to celebrate women’s unparalleled strength to move mountains through all our fiction shows. We have captured each of the challenges new age women face as they progress in life through our characters in Perazhagi, Sivagami, Vandhal Sridevi and many more. Today we are witnessing another two powerful women joining our family and it gives us great pride to continue our journey of delivering differentiated, powerful content. The tales are visually compelling and are packed with social messages making it appealing for the viewers.”
Bringing to television screen for the first time, COLORS Tamil is set to showcase the legacy of Kanchipuram – the land of golden threads through its new show Thari. Narrated through the eyes of young Annam (played by Srinithi), the show will take the audience on a journey through the struggles of an ailing weaver family and their battle to revive the fading art of traditional weaving. A true representation of artisans’ life and challenges, Thari is embellished with a strong cast comprising of Sabari, Mu. Ramasamy, Fareena, Angana and many more.
“Kanchipuram is a thriving land of silk that has valued and nurtured the art of weaving for many years now. Legacy of this city has been entirely built by the generation of weavers who have worked day and night to create masterpieces that have won global recognitions for the state.” said Mr. Sakthivel, Director – Thari. Adding to this, he said “Through the journey of Thari, backed by a talented cast we have captured the true essence of the city, the weaver community and their challenges. We are confident that through the show’s narration we will bring back the attention on the art of weaving and also play a catalytic role in building awareness about preserving the traditional weaving techniques.”
Set to present viewers an extraordinary tale of romance-thriller, COLORS Tamil brings to Tamil television screen a captivating new show Malar that showcases conflicting emotions of newlyweds Malar (played by Nayana Shetty) and Kadhir (played by Arun Padmanabhan) as they begin their life on a mysterious note. With Kadhir learning more about his wife every day, the show journeys through Malar’s attempts at protecting herself from being handcuffed by her husband. The compelling tale of mystery and love is backed by a strong cast comprising of Santhosh, Vaishnavi, Geetha and many more.
Commenting on the launch of Malar, Mr. Jai Amar Singh, Director – Malar said “It is quite an exciting experience to present romantic-thriller show tailor made for the Tamil speaking audience across the globe. Malar is a show that narrates the conflict of human emotions beautifully weaved into the everyday life of a couple. We are confident that the show, with its packed storyline and talented cast, will be an instant hit among audience. The excitement and mystery is sure to keep the audience at the edge of their seats from its pilot episode.”
Don’t forget to tune in to COLORS Tamil Channel on 1st April, 2019 starting at 7:00 PM onwards to catch two new shows back to back. The channel is available on all leading cable networks and on allDTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).
About COLORS Tamil: Launched in the month of February, 2018, COLORS Tamil is the youngest family entertainment channel from Viacom18 that thrives to entertain Tamil speaking viewers, around the globe, through distinctive and most powerful stories that empathize, inspire and celebrate a woman and her family. Positioned as “IdhuNammaOruColoru”, COLORS Tamil primarily focuses on storytelling and matches the heritage of the traditionally rich Tamil Nadu culture with qualitative and innovative programming. Some of our flagship programmes that were aired are Velunachi, Arya’sEngeVeetuMaapilai, Colors Super Kids and OruKadhaiPaadatumaSir. Some of the exciting fictions shows currently on air are Sivagami, VandhalSridevi, Perazhagi and Thirumanam.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.