DUMBELL FITUP FEST 2019 – SOUTH INDIA’S FIRST OF ITS KIND FITNESS AND WELLNESS EVENT INAUGURATED

Dumbell Fitup Fest 2019, a first-of-its-kind Fitness and Wellness Event, organized jointly by Brand Avatar and Dumbell, was inaugurated today in a glittering function in YMCA Wings Convention Center, Royapettah. To be continued tomorrow as well, i.e., 7th April, the prestigious event showcases Conferences, Fitness Competitions, Yoga and Zumba Sessions, Fashion Show, Expos and Awards Night. It is of great interest that Decathlon, the iconic Sports Goods Retail Brand, is holding competitions for indoor games such as Football, Volleyball, Table Tennis, etc.,

To most of us, unfortunately, Fitness is the proverbial “New Year Resolution” – to make a promise only to start enthusiastically and forget it in a matter of days. To veer us away from such behaviour and to make us care for ourselves more by examples than by sermonising, this event is an invitation to the Chennai citizens of all age groups – to be part of Fitness Movement to learn, network and change our way of life.

FITUP FEST 2019 aims to create awareness among public about various forms of fitness activities for both the body and the mind which can be practiced in our daily life. FITUP FEST is intended to pave way for transforming the lifestyle of individuals across all walks of life for a healthily living.

Inaugrating the event Mr Sudhakar Raja, CEO of HowdyDo, also stressed the importance of fitness and the need for a healthy body and how events like this kindle the spirit in all of us. He advised the gathering to take to fitness seriously as health is one asset which we tend to not take seriously or appreciate until it is reminding us of its existence! Mr C K Kumaravel, CEO of Naturals Salon, speaking during the occasion, said that fitness should be part of everybody’s daily life. It is not necessarily having big muscles but it means being quick, flexible and active. He asked the Chennai public to take advantage of this event to remind themselves of a duty they owe to themselves – to be fit and healthy! Mr Hemachandran, CEO, Brand Avatar, mentioned that the house of Brand Avatar took immense pleasure in hosting events like this with a cause. He recalled the contribution of Brand Avatar’s socially relevant events such as the Village Ticket, Homepreneur Awards, etc., Mr Abishek Rengaswamy, Founder and Chairman, Dumbell, also explained how and why he thought up about this Event and how we tend to ignore our health at a huge cost not only to us but also to those around us!

Multiple engaging events are happening simultaneously – Conferences on wide-ranging issues, Fitness Tasks (including interesting games and a lot of challenges with rewards to keep the competitive spirit in focus) & the prestigious Little Miss & Master Earth India Competition.

Topics of Conferences/Sessions:

The first day’s Sessions included very relevant topics such as Fitrepreneur (how the entrepreneurs keep themselves fit), Fitness through Nutrition, Fitness for Beginners/All, Fitness for Busy Bees, Age No Bar, Reiki for Happy Life, Transformers – Inspirational stories of Transformation, Fit Fight – A fun Lightening Discussion on which form of Fitness is Better, Sitting is the New Smoking – A Demonstration on How to Fit in Fitness During Workhours.

7th April program includes engaging discussions on topics Saadha Kitchen To Fit Kitchen, Fitness As Profession For Women, Myths of Fitness, Record Breakers, Kettle Bell Demonstration, Transformation Story, Fitness Focus Areas for Women, Kalarippayattu and the Celebrity Fit – Secret of how Celebrities keep themselves fit.

Fitness Tasks:

A mindboggling range of activities to keep the public excited and test their skills is in store. This includes the Rowing Challenge, Assault Bike Challenge, Dynamax Ball Overhead Squats, Barbell Facing Burpees, Plyo Box Challenges, Abmat Situp Challenges, Battle Rope Challenges, Squats – 20 Reps, Plank – 40 Secs, Jumping Jacks – 45 Secs, Knee Push-Ups – 15 Reps, Good Mornings – 15 Reps, Pointers – 16 Reps, Leg Raise – 15 Reps, Skaters – 16 Reps, Forward Lunges – 16 Reps, Floor Dips – 20 Reps, High Knees – 40 Secs, Shoulder Pulses – 40 Secs, Push Ups – 15 Reps, Donkey Kicks – 16 Reps, Fast Feet – 40 Secs, Imaginary Pull-Up – 15 Reps, Spiderman Climb – 16 Reps, Vertical Jump – 40 Secs, Kettle Bell Games, Magnetic Darts, Skipping, Indoor Cycling, Basketball Shooter, Football Shootout, Boxing Tryout. What more, there is a Fitness Olympics as well as Make or Break the Record Challenge at the Festival with the Winners being recognized on the Awards Night at the conclusion of the Festival!

Decathlon, the iconic Sports Goods Retailer, is also hosting a competition for certain indoor games such as Football, Table Tennis, Volleyball, etc., to make it more interesting for the visitors!

Little Miss Earth India and Master Earth India Competition:

The Festival agenda also includes a hunt for the Little Miss and Master Earth – India for children in the 3 to 17 age group. Excitingly, the winners qualify for the Little Miss and Master Earth International Pageant to be held in Las Vegas in July. This is an initiative of School of Success (A Brand Avatar Entity). This is not a beauty Pageant. Children are awesome the way they are. Little Miss and Master Earth aims at recognizing children with unique ideas and confidence and communication skills, with the central theme as ‘FIT INDIA’.

Apart from the above, Live Yoga/Zumba sessions are scheduled as an all-day event for both days and all you need is to bring a yoga mat and happily join the participants! Yes, you can yoga and Zumba at the Festival! There is an Expo as well, with over 40 stalls, the biggest brands and the best products from fitness food to fitness wear, all in store for a mouth-watering display for the fitness shopaholics.

Speakers during the 2 day event include celebrities from the Fitness community (including Satish Sivalingam, Commonwealth Gold Medallist, David Anand, International Football Consultant, Biglee Murali, Fitness Director, Talwalkers Inshape, Abhisek Rengasamy, Founder & Chairman, Dumbell, Deepti Akki, Fitness Entrepreneur & Coach, Shiny Surendhran, Dietitian & Sports Nutritionist, Nina Reddy, Director O2 Fitness, Aarthy Reddy, Director, Ragaarth Housing, Devimeena Sundaram, Celebrity Fitness Trainer, Sandeep Raj, Founder Deepfit & Yummfit, Zarook Sha, Director, Grand Square, Anu Alex, Mrs Earth International, Bharath Raj, Fitness Model & Actor) will be speaking on the occasion and sharing their experiences with us all.

Date: 6 & 7 April 2019

Time: 6 am to 8 pm

Venue: YMCA Wings, No 24, West Cottage Road, Royapettah, Chennai 600014

Registration Fee: Rs 199 per person for 2 days

Rush to Register @ http://www.fitupfest.com/register.html for a fitness and wellness life

For more details please long in to www.fitupfest.com