UNVEILING OF OUR AW2019 ‘GUL-È-AFRA’ COLLECTION LAUNCH

After our successful preview of AW2019 ‘Gul-è-Afra’ collection, at London, The Label Ritika cordially invites you to our press meet & official preview of our collection, which will be launched by Hema Rukmani, Indian film Producer. The Label Ritika launches its festive AW2019 “Gul-è-Afra”, a collection abstracting cues from the Mughal Era, the bold solid earthy shades(Afra), dappled with floral patterns(Gul) depicting Mughal power & culture, the embellishments depicting the Mughal royalty, weaved in Maheshwari Silks, Benarasi Silks & Kalamkari yarns; the collection is inspired by the grandeur and luxury of the Mughal period. Gul-è-Afra is defined by kalidar lehangas & umbrella skirts, trousers & skirts in experimental silhouettes, angrakhas & anarkalis, dresses with cape details and monotone tunics attached with our signature dupattas.

The representatives of the media interested in being accredited to cover the launch should enter the venue by 10.30 a.m. on 03 October 2019. We look forward to your support in making the event successful.

Date: Till 25th October 2019

For further details, you may contact us at +91 98408 13334 or mail us at thelabelritika@gmail.com

Address: No 1, 5th Avenue, Harrington Road, Chetpet, Chennai – 31

About the Brand:

The label Ritika – “Something old, something new, something borrowed, Something Blue“
Redefining fashion, the label Ritika seeks to discover timeless vogue for the quintessential woman. Conceptualized with the passion and love towards handloom, each ensemble is a beautiful journey of culture and heritage, added with a modern twist.

At Ritika, we work tirelessly to ensure each piece is skillfully put together by our local artisans, to provide the quintessential woman with the right blend of vibrant colors, quirky patterns paired along with intricate and unconventional detailing. With the promise of a little bit of something for everyone, we personally understand that every client has their individualistic needs and so we try to ensure that every garment is tailored to meet those exact needs.

About the Designer:

For Ritika Kankani, design and fashion is not new, she believes that fashion is an art and a universal language which allows constructing and deconstructing of identities. Fifteen years ago, Ritika did her MBA in London, got married, came back to Chennai and followed her true passion which was fashion and designing. At 24, she had started her own label “Ritika”, situated in Chennai. Truly synonymous with her brand, Ritika believes in redefining fashion, with her love and passion towards reviving hand-looms and specializing in contemporary fashion.